極卡(汽車戶外裝備)貿(mào)易有限公司是一家專業(yè)從事汽車戶外用品研發(fā)、設計、生產(chǎn)與銷售的高新技術(shù)企業(yè)。公司前身是一家成立于90年代初的工廠，專為國外汽車、運動公司如NIKE、JEEP等服務,經(jīng)營三來一補業(yè)務。極卡產(chǎn)品采用中國國產(chǎn)材料及配件，品質(zhì)與國際品牌同步,而價格僅有它的一半甚至三分之一，是國內(nèi)性價比的品牌之一，產(chǎn)品充分滿足戶外愛好者基本要求:、舒適、堅固耐用、價格經(jīng)濟合理、款式與國際同步。

極卡以打造汽車用品，分享戶外陽光生活為使命，以提供周全的戶外保護為品牌基礎，產(chǎn)品既能滿足極限愛好者穿越探險的需求，更面向大眾倡導積極健康的戶外休閑生活方式。目前極卡擁有周末休閑、自駕游、露營裝備、極限裝備四大系列產(chǎn)品，全線覆蓋：車載電器、汽車茶具、汽車冰包、野餐墊、汽車行李拉緊網(wǎng)/繩、極卡特工鏟、野餐包、電筒、帳篷、睡袋、Weinbrenner品牌戶外鞋、登山杖、登山繩等上百種產(chǎn)品，暢銷俄羅斯、新加坡、馬來西亞、香港、臺灣、尼泊爾、泰國、澳大利亞、西班牙等地。

十年來，公司銷售額以年均復合增長率超過50%的速度健康成長，譜寫了中國汽車戶外企業(yè)的傳奇篇章。極卡的快速成長根源于團隊對汽車戶外的瘋狂與夢想,品牌創(chuàng)始人軍子既是工業(yè)設計師又是車驢走遍中國大江南北的他，在每一次野外生存中發(fā)現(xiàn)、挖掘消費者需求；在工作室內(nèi)完成產(chǎn)品的研發(fā)及設計，并通過經(jīng)驗豐富團隊把需求變成暢銷高質(zhì)的產(chǎn)品。

2008年，極卡迎來十五年華誕；更在金融海嘯中逆風而上，借勢完成了從生產(chǎn)商到極卡品牌戰(zhàn)略經(jīng)營的轉(zhuǎn)型。這一年，是極卡新長征的開始，也是公司發(fā)展史上內(nèi)功扎實、準備充分的一年：新的品牌識別VI系統(tǒng)閃亮登場、第五代店面新鮮出爐，信息化建設直達終端，與客戶共贏，以解決實際問題為原則的實戰(zhàn)鐵軍團隊整裝待發(fā)。

POLAR CAP (Outdoor Auto Equipment) Trading Co., Ltd. is a hi-tech enterprise engaged in development, design, production and sale of auto-specific outdoor equipment. Its precursor, a factory established in early 1990s, provided services of processing materials, samples and semi-finished items, and did compensation trading, especially for NIKE, JEEP and other foreign auto and sports companies.

Made from top materials and accessories at home, POLAR CAP products have a quality on a par with, but a price only 1/2 or 1/3 as much as famous international brands; they have the highest performance-price ratio at home, and can fully meet outdoor activity lovers' requirementsthey are safe, comfortable, durable, economical, and stylish internationally.

With a commission of "forging brilliant auto equipment to help outdoor life", and on the basis of "providing considerate outdoor protection", POLAR CAP products can not only meet extreme sports lovers' requirements for adventures, but only provides with the ordinary people with a positive, healthy outdoor leisure life style. For the time being, POLAR CAP has four series of vehicle-specific products: weekend leisure, self-drive tour, camping equipment, extreme-sports equipment, which covers up to 100 products: electric appliances, tea sets, ice bags, agent shovel、picnic mat, luggage tightening nets/ropes, picnic bags, flashlights, tents, sleeping bags, alpenstock climbing ropes, etc. These products sell well in Russia, Singapore, Malaysia, Hong Kong, Taiwan, Nepal, Thailand, Australia, Spanish, etc.

Over the 10 years, the Company's annual compound growth rate exceeded 50%, it being a chapter of legendary wonder among China's outdoor vehicle equipment industry. POLAR CAP's rapid growth is rooted in the team's dream and craze for the vehicle-enabled outdoor life. The brand founder Junzi is not only an industrial designer but also a "vehicle donkey". He has been to every corner of China. In every time of his outdoor experience, he would make study to discover the consumers' needs. After development and design is finished in the studio, the experienced team would turn each product into a well-received, high-quality product.

In 2008, POLAR CAP ushered in its 15th anniversary. In the financial tsunami, it braved the storm and transformed from a producer to a POLAR CAP strategic operation. That year was the beginning of a new "Long March", and also was a time when the Company had the biggest inte