八千里貨架 金屬時(shí)尚貨架 KKV開創(chuàng)另類風(fēng)格
廣州市八千里貨架有限公司是快消品店貨架、服裝店貨架、飾品店貨架、服裝店道具、店面設(shè)計(jì)、內(nèi)衣店貨架、名創(chuàng)優(yōu)品店貨架、伶俐品牌貨架、超市貨架、奧特萊斯店貨架、KM男裝貨架、ZARA貨架、UR男女裝貨架、HM店貨架、迪卡儂貨架、無(wú)印良品貨架、悅詩(shī)風(fēng)玲貨架、GXG貨架、PEACE?BIRD貨架等產(chǎn)品專業(yè)生產(chǎn)加工的公司,擁有完整、科學(xué)的質(zhì)量管理體系。廣州市八千里貨架有限公司的誠(chéng)信、實(shí)力和產(chǎn)品質(zhì)量獲得業(yè)界的認(rèn)可。歡迎各界朋友蒞臨參觀、指導(dǎo)和業(yè)務(wù)洽談。
作為新型主力店的代表,KKV看似陌生,實(shí)為進(jìn)口集合新零售品牌KK館孵化的旗艦品牌。它像一個(gè)Z世代,有著集裝箱的酷炫外形,選品精細(xì)小眾,明顯區(qū)別于本土玩家清一色的“MUJI風(fēng)”。
臺(tái)前,這樣的新興品牌或許只能被視為“個(gè)別案例”,但站在更大的棋盤前觀局,倒不如說(shuō)這是代表零售四十年權(quán)力交接的關(guān)鍵一子。它見證了整個(gè)零售業(yè)態(tài)行將跨入存量市場(chǎng)角逐的“中年危機(jī)”。
這其中,代表關(guān)鍵趨勢(shì)、堪稱錨船相依的主力店與購(gòu)物中心正一齊迎來(lái)洗牌。一代人終將老去,但總有人正年輕。主力店如是,購(gòu)物中心亦如是。
而KKV走的是另一條路。門店VI以潮酷集裝箱為創(chuàng)意,大面積明黃色和白色很搶眼。供應(yīng)鏈方面,KKV更像是安卓系統(tǒng),采用更開放的渠道合作形式,從品牌工廠直達(dá)門店貨架。
但與傳統(tǒng)的屈臣氏、超市大賣場(chǎng)等傳統(tǒng)渠道不同,KKV不收品牌進(jìn)場(chǎng)費(fèi)、后臺(tái)費(fèi)。傳統(tǒng)渠道品牌普遍采用三個(gè)月以上賬期結(jié)算,而KKV則是現(xiàn)金直采,由此可將毛利率控制得更低,提高門檻,增強(qiáng)抗周期性。
基于更開放、更輕量的供應(yīng)鏈“安卓操作系統(tǒng)”,KKV可以將SKU放到20000以上,并通過(guò)大數(shù)據(jù)系統(tǒng),保持每月500+的商品熱流動(dòng),制造“常來(lái)常新”的消費(fèi)理由。
八千里貨架 金屬時(shí)尚貨架 KKV開創(chuàng)另類風(fēng)格
Guangzhou eight thousand li shelf Co., Ltd. is a fast-moving goods store shelf, clothing store shelf, jewelry store shelf, clothing store props, store design, underwear store shelf, famous and innovative products store shelf, smart brand shelf, supermarket shelf, outlets store shelf, KM men's shelf, Zara shelf, ur men's and women's shelf, HM store shelf, Decathlon shelf, Muji good goods shelf, yueshifengling goods shelf The company specializing in the production and processing of shelf, GXG shelf, peace? Bird shelf and other products has a complete and scientific quality management system. The integrity, strength and product quality of Guangzhou 8000 Li shelf Co., Ltd. have been recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiation.
As a representative of the new anchor store, KKV looks strange, but it is actually the flagship brand incubated by the imported new retail brand KK hall. It's like a Z generation, with the cool shape of the container, the selection of fine and small, which is obviously different from the "Muji style" of local players.
In front of the stage, such a new brand may only be regarded as "individual cases", but standing in front of the larger chessboard, it is more a key to representing the 40-year transfer of retail power. It has witnessed the "middle age crisis" that the whole retail business will enter the stock market competition.
Among them, the anchor stores and shopping centers, which represent key trends and can be called anchor ships, are facing a reshuffle together. A generation will grow old, but there will always be young people. So are the main stores and the shopping centers.
KKV is on the other way. Store VI is creative with chaoku container, bright yellow and white are very eye-catching in large area. In terms of supply chain, KKV is more like Android system, which adopts a more open channel cooperation form, from brand factories to store shelves.
However, unlike the traditional channels such as Watsons and supermarket hypermarkets, KKV does not charge brand entry fee and background fee. Traditional channel brands generally adopt account period settlement of more than three months, while KKV is cash direct purchase, which can lower the gross profit rate, raise the threshold and enhance the anti periodicity.
Based on the more open and lighter supply chain "Android operating system", KKV can put SKUs above 20000, and through the big data system, keep the monthly commodity flow of 500 + and create the consumption reason of "always come and always be new".
八千里貨架 金屬時(shí)尚貨架 KKV開創(chuàng)另類風(fēng)格