Zara皮具包包貨架,廣州Zara服裝貨架,上海Zara服裝店貨架
廣州市八千里貨架有限公司是快消品店貨架、服裝店貨架、飾品店貨架、服裝店道具、店面設(shè)計(jì)、內(nèi)衣店貨架、名創(chuàng)優(yōu)品店貨架、伶俐品牌貨架、超市貨架、奧特萊斯店貨架、KM男裝貨架、ZARA貨架、UR男女裝貨架、HM店貨架、迪卡儂貨架、無印良品貨架、悅詩風(fēng)玲貨架、GXG貨架、PEACE?BIRD貨架等產(chǎn)品專業(yè)生產(chǎn)加工的公司,擁有完整、科學(xué)的質(zhì)量管理體系。廣州市八千里貨架有限公司的誠信、實(shí)力和產(chǎn)品質(zhì)量獲得業(yè)界的認(rèn)可。歡迎各界朋友蒞臨參觀、指導(dǎo)和業(yè)務(wù)洽談。
近各大門店都忙著搞促銷,沒趕上新品,說什么也得抓住“新品”下架的尾巴,我也不服輸趕緊去湊湊熱鬧。
逛了幾家實(shí)體店對比下來,同樣是大品牌,有的店面陳列做得真的足夠用心,哪怕是打折清倉做得也像新品上架;
但是有的店面走進(jìn)去就是一個(gè)大型調(diào)色板,一種撲面而來的大賣場既視感。(并沒有說大賣場不好的意思)
商品的價(jià)值就在那兒,店鋪對于商品的陳列很有可能在視覺上直接影響了商品的優(yōu)劣,也就影響了顧客的購買欲。如果顧客連把衣服拿起來看一眼的欲望都沒有,銷售量又怎么來呢?
其實(shí)不難發(fā)現(xiàn),服裝店陳列形式不外乎是點(diǎn)掛、正掛、側(cè)掛以及疊裝四種方式。
由于側(cè)掛排列密度較大,對賣場面積的利用率較高,顧客在掃視店鋪的時(shí)候視覺接觸到側(cè)掛陳列的機(jī)率更大,所以我們需要利用好側(cè)掛陳列來激發(fā)顧客的購買欲。
But,你以為側(cè)掛就是掛幾件衣服上去就完事了?NO!側(cè)掛陳列的學(xué)問大著呢。
側(cè)掛的色彩搭配
陳列架也要選好
雖然服裝商品的陳列很重要,但是陳列架的作用也不能忽視。服裝陳列架的高度一般以90厘米-180厘米為普遍,為顧客胸部至眼睛的高度的陳列處,有人稱此為“黃金空間”。
Zara皮具包包貨架,廣州Zara服裝貨架,上海Zara服裝店貨架
廣州市八千里貨架有限公司
Zara leather bag shelf, Guangzhou Zara clothing shelf, Shanghai Zara clothing store shelves
Guangzhou Baqianli Shelf Co., Ltd. is fast-moving goods store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous products store shelves, 伶俐 brand shelves, supermarket goods
Shelf, Outlet Store Shelf, KM Men's Shelf, ZARA Shelf, UR Men's and Women's Shelf, HM Store Shelf, Decathlon Shelf, Muji Shelf, Yue Shi Feng Ling Shelf, GXG Shelf, PEACE? BIRD Shelf, etc.
The production and processing company has a complete and scientific quality management system. The integrity, strength and product quality of Guangzhou Baqianli Shelf Co., Ltd. have been recognized by the industry. Welcome friends from all walks of life come to visit, guide and industry
Negotiate.
Recently, the major stores are busy with promotions, not catching up with new products, saying that they have to catch the tail of the "new product", I will not admit defeat and go to join in the fun.
After visiting a few physical stores, it is also a big brand. Some storefronts are really hard enough to be used, even if it is a discounted clearance, it is like a new product;
But some storefronts go in and there is a large palette, a kind of big store that comes to the forefront. (I didn’t mean that the big store is not good)
The value of the goods is there, and the store's display of the goods is likely to directly affect the quality of the goods, which affects the customer's desire to purchase. If the customer doesn't even have the desire to take the clothes and look at them, how come the sales volume?
In fact, it is not difficult to find that the clothing store display form is nothing more than hanging, hanging, side hanging and stacking four ways.
Due to the high density of the side-hanging arrangement, the utilization rate of the store area is high, and the chance of visual contact with the side-hanging display is greater when the customer scans the store, so we need to make good use of the side-hanging display to stimulate the customer's desire to purchase.
But, do you think that hanging a few clothes on the side is done? NO! The knowledge of the side-hanging display is great.
Side-mounted color matching
The display rack should also be selected
Although the display of clothing goods is important, the role of the display rack cannot be ignored. The height of the clothing display rack is generally 90 cm - 180 cm, which is the most common display place for the height of the chest to the eye of the customer. Some people call this "golden space".
Zara leather bag shelf, Guangzhou Zara clothing shelf, Shanghai Zara clothing store shelves
Guangzhou Baqianli Shelf Co., Ltd.